Tag: coronavirus
Opportunity zooms
At a time when massive chunks of the economy are getting crushed, it’s obviously preferable to see your brand enjoying new awareness and engagement. But nobody wants to come across as a “crisis capitalizer,” swooping into a global tragedy with self-interest in mind. And this brings us back to Zoom and how it serves as a useful example of the tricky business of navigating a pandemic branding event.Marker: https://marker.medium.com/when-a-pandemic-becomes-a-companys-ultimate-branding-opportunity-85894616364b#384c (Photo by Allie Smith on Unsplash)… Read the rest →
Responses to Coronavirus
“When we look at how #Coronavirus (#COVID19) is disrupting supply chains, stock markets, and people’s lives, investing a couple of billion dollars to prevent such outbreak will be a bargain” – Bill Gateshttps://mspoweruser.com/how-to-respond-to-coronavirus-covid-19-outbreak/ #GenevaMotorShow canceled after #coronavirus causes government to ban large eventshttps://www.theverge.com/2020/2/28/21156368/geneva-motor-show-2020-canceled-coronavirus-concerns #Coronavirus Fears Are Causing Tech Giants To Cancel #Conferences, Curb Travel, And Take Hits To Supply Chainshttps://www.buzzfeednews.com/article/alexkantrowitz/coronavirus-fears-cause-tech-giants-to-cancel-conferences Satellite images have shown a dramatic decline in pollution levels over China, which is “at least partly” due to an… Read the rest →