Tag: advertising
Coca-Cola brings Old Masters to life with AI
Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. The Coca-Cola Masterpiece campaign won’t be restricted to the two-minute commercial but will also include 3D billboards and digital collectibles. As a… Read the rest →
How big a loss to society would Twitter’s demise be?
As Elon Musk continues remaking Twitter in his own image, I wonder what tomorrow’s Twitter will look like, if it survives the current carnage. The question of Twitter’s survival as a going concern isn’t a far-fetched point given the extraordinary events that have happened since Musk acquired the social network in October. The chaos in recent weeks has led to the exodus of many users, although only a trickle at the moment. We’ve seen the dismissal of the majority of… Read the rest →