Tag: advertising
Coca-Cola brings Old Masters to life with AI
Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and…
How big a loss to society would Twitter’s demise be?
As Elon Musk continues remaking Twitter in his own image, I wonder what tomorrow’s Twitter will look like, if it survives the current carnage. The question of Twitter’s survival as a going concern isn’t a far-fetched point given the extraordinary events that have happened since Musk acquired the social network in October. The chaos in…