Category: Communication

  • Unmet Expectations with iContact

    Unmet Expectations with iContact

    Updated 26 January 2024. Since publishing my initial experience with the iContact Camera Pro Kickstarter campaign on January 19, 2024, appended below, I regret to inform readers that the situation has not improved; in fact, it has deteriorated further. Despite my hopes for a turnaround or at least some form of communication from Stacy Nimmo,…

  • The Musk X effect, and other marketing stories

    The Musk X effect, and other marketing stories

    Published this week on the Socially Unacceptable podcast is an episode where I joined the hosts, Chris Norton and Will Ockenden, as their guest. We recorded this episode in early October, now some two and a half months ago. There has been quite a lot of water under the bridge in that time, including my…

  • Like a comet

    Like a comet

    I noticed that I last posted in this blog in April 2020. That’s not far off two years ago. So why am I back here again now? I decided to restart it. Not as a busy blog with new content all the time, nor focused on Covid-19 and the pandemic (that’s still with us) but…

  • Zoom burnout is real

    Zoom burnout is real

    “Zoom gives me crazy anxiety and the same social pressure I would feel being invited to a party,” says Dani, a marketing manager based in Cleveland, who requested that only her first name be used to protect her workplace privacy. “I have to do Zoom calls all day for work. I cannot socialize that way…

  • Opportunity zooms

    Opportunity zooms

    At a time when massive chunks of the economy are getting crushed, it’s obviously preferable to see your brand enjoying new awareness and engagement. But nobody wants to come across as a “crisis capitalizer,” swooping into a global tragedy with self-interest in mind. And this brings us back to Zoom and how it serves as…

  • Responses to Coronavirus

    Responses to Coronavirus

    “When we look at how #Coronavirus (#COVID19) is disrupting supply chains, stock markets, and people’s lives, investing a couple of billion dollars to prevent such outbreak will be a bargain” – Bill Gateshttps://mspoweruser.com/how-to-respond-to-coronavirus-covid-19-outbreak/ #GenevaMotorShow canceled after #coronavirus causes government to ban large eventshttps://www.theverge.com/2020/2/28/21156368/geneva-motor-show-2020-canceled-coronavirus-concerns #Coronavirus Fears Are Causing Tech Giants To Cancel #Conferences, Curb Travel, And…

  • Introducing the Outbox

    It’s well over a decade since I started a new blog. I decided to start a new one as the blog I’ve known as an online home since 2006 has just about fulfilled its purpose. NevilleHobson.com has done pretty well for itself during the past 14 years. Variously a place for thinking out loud and…