Category: Art
Coca-Cola brings Old Masters to life with AI
Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. The Coca-Cola Masterpiece campaign won’t be restricted to the two-minute commercial but will also include 3D billboards and digital collectibles. As a… Read the rest →
We’ve got things a bit backwards
Yesterday I shared a post on one of my Twitter accounts linking to an Amberfi blog post that included the image you see here, Pablo Picasso’s “Les Demoiselles d’Avignon” on display at the Museum of Modern Art in New York. My tweet shared the post, but the image in the post was blocked by Twitter who warned it contained “potentially sensitive content.” In contrast, I posted the same message to my primary Mastodon account, which displayed the image in the… Read the rest →