Author: Neville Hobson
Coca-Cola brings Old Masters to life with AI
Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. The Coca-Cola Masterpiece campaign won’t be restricted to the two-minute commercial but will also include 3D billboards and digital collectibles. As a… Read the rest →
iPAQ: A leading edge mobile device in its day
Rummaging in my magpie’s nest – aka the cupboard where old gadgets, cables and what not live – I came across this absolute gem: a Compaq iPAQ Pocket PC that was launched in April 2000. My original recollection was that I bought this in 2002. However this model, the 3630, was released in April 2000. By 2002, Compaq had been acquired by Hewlett-Packard and further models were introduced in the following few years branded as HP iPAQ (and some were… Read the rest →
By design or not, Liz Truss sets the scene for why time is up for the Tories
Publishing a 4,000-word essay in The Sunday Telegraph is a logical step to take for Liz Truss in her first public outing to set out her case for why and how her term as UK Prime Minister abruptly ended last October after just 49 days when she resigned her office. She was the shortest-serving prime minister in the country’s history. The demographic optics for this choice of mainstream media outlet are about right, I’d say, for reaching readers likely to… Read the rest →
We’ve got things a bit backwards
Yesterday I shared a post on one of my Twitter accounts linking to an Amberfi blog post that included the image you see here, Pablo Picasso’s “Les Demoiselles d’Avignon” on display at the Museum of Modern Art in New York. My tweet shared the post, but the image in the post was blocked by Twitter who warned it contained “potentially sensitive content.” In contrast, I posted the same message to my primary Mastodon account, which displayed the image in the… Read the rest →
The Galaxy Z Fold 5 could be the foldable worth waiting for
Rumours are flying that Samsung will have addressed the problem with the crease in it’s foldable smartphones when the Galaxy Z Fold 5 is expected to be released in August. The Verge is one of many media outlets reporting that Samsung could adopt a “droplet”-style hinge that allows the display to form a teardrop shape when closed, making for a much gentler curve that leaves less of a crease. SamMobile says a Z Fold 5 prototype with teardrop hinge was… Read the rest →