Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration.
The Coca-Cola Masterpiece campaign won’t be restricted to the two-minute commercial but will also include 3D billboards and digital collectibles. As a way to celebrate art this is campaign is great, but as a way to introduce the world to new contemporary artists Masterpiece is fantastic.
Full story: “Finally, a good use of AI? Coca-Cola’s new ad is a branding masterpiece” via Creative Bloq, 13/03/23
Highlighted Artwork: explore work by household names and emerging talent highlighted in Coca-Cola’s Masterpiece film.