Neville Hobson - Asides

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  • Coca-Cola brings Old Masters to life with AI

    Coca-Cola brings Old Masters to life with AI

    Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. The Coca-Cola Masterpiece campaign won’t be restricted to the two-minute commercial but will also include 3D billboards and digital collectibles. As a… Read the rest →

    Neville Hobson

    17/03/2023
    Art, Aside
    advertising, AI, Coca-Cola, Masterpiece, Old Masters

  • iPAQ: A leading edge mobile device in its day

    iPAQ: A leading edge mobile device in its day

    Rummaging in my magpie’s nest – aka the cupboard where old gadgets, cables and what not live – I came across this absolute gem: a Compaq iPAQ Pocket PC that was launched in April 2000. My original recollection was that I bought this in 2002. However this model, the 3630, was released in April 2000. By 2002, Compaq had been acquired by Hewlett-Packard and further models were introduced in the following few years branded as HP iPAQ (and some were… Read the rest →

    Neville Hobson

    04/03/2023
    Aside, Mobile, Technology
    Compaq, innovation, iPAQ, Pocket PC

  • By design or not, Liz Truss sets the scene for why time is up for the Tories

    By design or not, Liz Truss sets the scene for why time is up for the Tories

    Publishing a 4,000-word essay in The Sunday Telegraph is a logical step to take for Liz Truss in her first public outing to set out her case for why and how her term as UK Prime Minister abruptly ended last October after just 49 days when she resigned her office. She was the shortest-serving prime minister in the country’s history. The demographic optics for this choice of mainstream media outlet are about right, I’d say, for reaching readers likely to… Read the rest →

    Neville Hobson

    05/02/2023
    Aside, Politics
    Conservative Party, general election, Keir Starmer, Labour Party, Liz Truss, political comeback

  • We’ve got things a bit backwards

    We’ve got things a bit backwards

    Yesterday I shared a post on one of my Twitter accounts linking to an Amberfi blog post that included the image you see here, Pablo Picasso’s “Les Demoiselles d’Avignon” on display at the Museum of Modern Art in New York. My tweet shared the post, but the image in the post was blocked by Twitter who warned it contained “potentially sensitive content.” In contrast, I posted the same message to my primary Mastodon account, which displayed the image in the… Read the rest →

    Neville Hobson

    27/01/2023
    Art, Aside, Life
    gun control, mastodon, picasso, sensitive content, twitter

  • The Galaxy Z Fold 5 could be the foldable worth waiting for

    The Galaxy Z Fold 5 could be the foldable worth waiting for

    Rumours are flying that Samsung will have addressed the problem with the crease in it’s foldable smartphones when the Galaxy Z Fold 5 is expected to be released in August. The Verge is one of many media outlets reporting that Samsung could adopt a “droplet”-style hinge that allows the display to form a teardrop shape when closed, making for a much gentler curve that leaves less of a crease. SamMobile says a Z Fold 5 prototype with teardrop hinge was… Read the rest →

    Neville Hobson

    17/01/2023
    Aside, Mobile, Technology
    foldable, Samsung, Z Fold 5

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Copyright 2023 by Neville Hobson. CC BY-SA